Oh My! Please DONT TRY! Part 2
Alright now! Last week we talked about Tessica Brown, AKA Gorilla Glue Girl and her series of unfortunate hair events. Fortunately, she was able to pull through and is now wearing her hair proudly.
She’s actually come out on top in multiple ways. She was able to fulfill her go fund me request, she was able to catch the attention of a renounced black plastic surgeon to take the time to remove the glue from her hair, she created some merch and recently she’s come out with a hair growth oil.
This is not to condemn her ingenuity and ambition. She took lemons and made sweet lemonade! And thats how America, works1
NOW! Lets talk a little about the marketing, science and the concept of hair growth oil.
Have you ever wondered why a certain angle or filter is chosen when it comes to selling products? Or have you ever analyzed word choices or placement? I’m sure you have.
Marketing is and will always be psychological. If it targets insecurity and pain points and makes indirect promises, we got a winner! “Hair growth” is already going to get your attention, it is the indirect promise that most are looking for win certain types of hair products. “OIL” is a buzzword for African American women. Oil has been a beloved and popular product for generations and has been given the power of healing. In Tessica’s video, there are a few marketing factors at play. Angle, placement, camouflage and of course, a filter. Everything plays a little game with the consumers mind.
Not to mention the fact that this product was developed so quickly.
The concept of hair growth oil and the science:
The idea that oil grows hair and has been around for generations upon generations. However, I’m not quite sure where the correlation actually came from. What proves that oil can make the hair grow? The answer is really, nothing. Nothing proves or disproves it on a surface level. But when you dig just a little deeper, that’s where understanding lies.
Many people believe strongly in this, I am here to offer a little food for thought when it comes to hair growth. And yes, i have become the proverbial broken record over the years, but it must be continually said.
Hair growth is a METABOLIC FUNCTION, which means it is intricately tied to how your internal body is working. All of the mechanics if your internal health directly effect the way your hair grows. Ok, when I say metabolic function, think about digestion, blood pressure, cholesterol and so on and so forth…. Those things are also metabolic functions and can be altered in various positive and negative ways, depending on predisposition and how you take care of your internal body.
Because hair growth is a metabolic function, that means that it will grow REGARDLESS of any “protective style” or oil application. On average, hair grows a 1/4 to a 1/2 an inch a month on its own. Now, there are ways that hair growth can be influenced negatively on an external level. Oil is often times used improperly on the scalp and creates build up in the follicles. This can cause SLOW hair growth or for a follicle to remain dormant for a while because a hair cannot protrude through. This is why it is IMPORTANT to shampoo your hair often and keep the scalp cleansed. If you or anyone else you know have experienced a bald spot, began to apply oil and saw growth. That is what i call coincidental. That hair would have grown with out the oil and thats because the follicles are still active and metabolically the body was able to produce hair.
Follicles can also experience scarring, if thats the case, then there’s nothing, internal or external, that can regrow the hair.
Don’t let the advertisements and “all natural” labels fool you. I think its great that Tessica has turned her lemon into lemonade, but its also good to understand what you’re actually working with.
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